Friendly and easy. Your basic guide from Cambridge Web Solutions will help you optimise your web pages. Search engines will love you and your website.
Website URL: Get your primary keywords close to the start of your URL. www.CambridgeWebSolutions.co.uk is a good example.
Title Tag: The best titles are between 10 and 50 characters. They are descriptive and include one or more keywords.
Description Meta Tag: The description meta tag should describe the web page in more detail than the title tag. It should contain one or two of your more important keywords.
Keyword Meta Tag: Include all of your keywords in the keyword meta tag. This is easy for the majority of websites. When you add keywords, they also need to appear in the main body text on the page.
Header Tags (H1 and H2 tags): More weight is given to keywords that appear within H1 tags. H2 tags get less weight and so on.
Beginning of Text: Make sure your primary keyword is in the first two sentences and in the last paragraph. The closer your keywords are to the beginning of your page content, the better.
Text Formatting (strong, bold and underline): In general, if you bold the first instance of your keywords and the last instance of your primary keyword you should see positive results.
Keyword Density: Keyword density is all about percentages.
- Aim for a total keyword density of around 12%.
- If your keyword density is more than 12% Google might see this as ‘spamming’ or ‘key word stuffing’.
- Anything less than 2% is unlikely to give you the results you want.
- Density for a single keyword should be around 5% for the primary keyword and 3% for secondary and subsequent keywords.
Achieving this fine balance can take time and often needs expertise. You may want to get advice from a skilled SEO expert.
