Web Solutions - Search Engine Optimisation

search engine optimisation

Search engine optimisation is the practice of creating or modifying a website to achieve a higher ranking in search engines. Search engines such as Google crawl the internet using a computer program known as a spider. As web developers it is our task to understand how to present a website to these spiders with the information they are looking for.

Each year the algorithms that search engines use change to ensure quality search results for the user. Google often updates its criteria to ensure only relevant sites are listed, it rejects websites using trick optimisation methods such as keyword spamming.

Our developers have over 5 years experience with search engines and are constantly monitoring which methods get results and which don’t. All of our websites are built with search engines in mind to ensure you are listed where you want to be.

SEO tips

  • Try to keep your page title to less than 70 characters
  • Have no more than 100 unique links per page
  • Keep the meta description to less than 155 characters
  • Each page should be less than 150 kilobytes (before images, CSS and other attachments are loaded)
  • Submit a sitemap to search engines.