Copywriters are experts at producing copy that is easy to understand, jargon-free and concise. They can write a whole host of things that can help drive traffic to your website, for example, landing pages, sales letters, blog posts, brochures or product descriptions.
If your website is strewn with errors, not very well written or poorly optimised, that could put customers off before they’ve even begun. By hiring a copywriter, you can free up time to run your business, rather than ambling for days over what to write.
In addition, when you’re caught up in running your business, it can be hard to see the bigger picture. Often when clients decide to write copy themselves they use business jargon which is not aimed at their customers.
Any good content or copywriter writer can research and ask the right questions to get all the information they need for your site and often, much faster than a new business can, meaning fewer delays to get you up and running.