“Marrs Green” was chosen from thousands of options sent to paper manufacturer GF Smith during their World’s Favourite Colour campaign, part of this year’s Hull City of Culture celebrations.
The announcement was made via an explosion of paper helicopters over Hull.
Editor of Viewpoint Colour Magazine Caroline Till, told Dezeen that she also felt the colour’s popularity was linked to nature.
“As the contemporary condition of ‘nature deficit’ rises in the context of increasingly urban and digital lifestyles, we seek to reconnect with the natural world, hence the current global popularity of the colour green,” she said.
“In these uncertain times, where political and social upheaval has become the norm, we crave the calming tranquility of green and its association with the reassuring certainty of nature’s cycles.”
If you are looking to rebrand or are starting a new company perhaps you would like a nice Marrs Green colour scheme.